A promotional video for New Balance 2012 Minimus series of running shoes were designed not to chase trends, but rather to satisfy individuals looking to achieve a closer-to-barefoot running experience, by encouraging a more natural foot position and foot-strike. The minimalist approach to footwear sheds not only weight, but convention, in pursuit of a truly minimalist feel.
A promotional video for New Balance 2012 Minimus series of running shoes were designed not to chase trends, but rather to satisfy individuals looking to achieve a closer-to-barefoot running experience, by encouraging a more natural foot position and foot-strike. The minimalist approach to footwear sheds not only weight, but convention, in pursuit of a truly minimalist feel.
